“Stories are Velcro. They grip and hang on tight, refusing our desire to shake them off; paying no attention to our 21st century affectedness, our urban sophistication in which we assume we are above unconscious desire, and are instead well-researched, highly aware choosers and consumers of our own destinies.
Faced with a reality in which the self-conscious self is a product that we now sell back to companies and organisations, with all of our social media sloganeering behind us, the only thing left to do was revert to stories – true stories.”