“Can lamb bring us together? Can lamb chop out our differences? That’s the rather cheeky claim of the latest lamb ad in Australia. Australian lamb ads are becoming a tradition in themselves. Almost as traditional as Australia Day.
And Australia Day is nearly upon us. It’s 26th January. At least it is this year. That could change, given the rejection of the day by many Aboriginal Australians. So, ironically, the lamb ads that reach their zenith, just in time for Australia Day barbecues across the nation are, according to some, part of the problem.
Make no mistake. We’re in a divisive mood in Australia, not to mention Western culture, on just about everything. But for the moment Australia Day is 26th January. The lamb ad should prepare for a roasting.”